What is Digital Asset Management (DAM)?
A digital asset management (DAM) system efficiently organizes, stores, and retrieves digital files.
Equipped with features like AI-powered face and object recognition and speech-to-text capabilities, it simplifies asset management from creation to archiving, preserving corporate memory, boosting productivity, and fostering seamless collaboration.
Why do you need a DAM system?
Let’s explore the file storage and management problems organizations face, and why a DAM system is the key to solving them.
55%
of employees say
managing and organizing digital assets is their biggest challenge at work.
48%
of employees indicate
it’s hard to find digital assets without metadata management, leading to assets being underused.
83%
of employees
reproduce their existing files due to inefficient file management.
Problem: Damaged or lost devices
Many organizations store valuable digital assets on hard drives or computers, but with lifespans of just 5–10 years, these devices risk failing and causing irretrievable data loss.
A DAM system offers a reliable solution, safeguarding your valuable assets from the risks of hardware failure and ensuring long-term accessibility.
Problem: Dependency on people & devices
Think about it—storing files on hard drives means you often have to track down the person who owns them. What happens if that person leaves the organization? Important assets could be lost.
That’s where a digital asset management (DAM) system comes in. It centralizes file storage, gives users access anytime, safeguards your organization’s memory, and removes the need to rely on specific individuals.
Problem: Missing files
When files aren’t properly organized, finding the one you need can feel like a real challenge—especially if they’re scattered across downloads folders, emails, WhatsApp, or filled with random letters and numbers. Even with some organization, searching through endless folders can quickly turn into a frustrating nightmare.
A DAM system fixes this by organizing everything in one place, making it easy to find what you need in seconds.
Problem: Traditional folder structure
The classic folder system becomes ineffective as the number of files grows, making it harder to find specific ones. Even with categorization, it’s difficult to include all relevant details in file or folder names, leading to endless searching.
A DAM system solves this by using tags, enabling more precise organization and allowing you to quickly find files based on keywords or attributes, all in just a few clicks.
Problem: Hidden data
Digital assets like photos and videos are an investment, packed with valuable information—people, objects, locations, events, and more. But traditional storage methods don’t capture this data, leaving much of it unused.
A DAM system helps you unlock the full value of this investment by organizing and tagging your files for easy access. With AI, it goes even further by providing face and object recognition, automatic summaries, and speech-to-text, making it simple to find and use your content whenever you need it.
Problem: Security vulnerabilities
Traditional methods of storing and sharing digital assets often lead to security issues, such as a lack of control over who the files are shared with, when, and by whom. This increases the risk of internal data leaks.
Sharing files with third-party services like WeTransfer, WhatsApp, or Google can also jeopardize security, especially for organizations that prioritize privacy.
A DAM system addresses these issues by offering secure, controlled sharing and tracking features, ensuring only authorized users can access and share files, while keeping sensitive data within the organization.
For All Sectors
MEDAR simplifies digital asset management for all industries, improving both efficiency and productivity.
Simplify Your Digital Asset Management
Save time, boost efficiency, and unlock your assets’ full potential.
Discover how MEDAR transforms the way your organization manages, searches, and shares digital files.